Research
Do Social Media Virtual Communities Support Purchase Decision Making?
Paper · Published · ISD 2025
In collaboration with Anna Baj-Rogowska (Assistant Professor, Poland), we investigated the influence of virtual communities on the purchasing decision-making process, with a particular focus on the analysis of comments posted under YouTube influencer videos. The paper was accepted at the ISD 2025 International Conference, where I had the opportunity to present our findings in Serbia.
Authors
- Anna Baj-Rogowska
- Donatien Yeto
Topics
- Topic modeling
- BERTopic
- Dimensionality Reduction (UMAP, PCA)
- Clustering
- Zero Shot Classification
- Sentiment analysis